Color Studies From Spring 2022 - Dahlia

"As the home remains an important sanctuary during uncertain times, consumers will use color to elevate and soothe their mood. Whether creating a cozy cave or an uplifting paradise, color will be sought to evoke a positive and sensorial atmosphere. Gradients, ombrés and layers of color will remain a clever way to enhance the sensory atmosphere of the home. Colored mood lighting has become important in the home as it aligns with the sensory therapy trend...the younger generation connects ambient lighting to balancing mental wellness."

WGSN | Color Intelligence: Experiential Color | 07.09.21

This color is referencing a spiritual element, a desire for well being that so many of the Millennial and Gen Z generations are gravitating towards. Their mental wellness is a priority for them and it is on equal standing with their physical health. Ultra Violet shades are colors that have celestial connotations and are often seen as divine. The cool tone promotes calming meditation and cosmic intelligence. Natural wellness minerals like amethyst are considered healing because they can connect your mind, body and spirit. We are looking for direction and guidance anywhere we can find it.

It naturally pairs with orange for an energetic combination or a refreshing citron green. For a calming pallet that is meditative, pair with lavender and soft blue or rose.