Meet the Team
Vicki Ostrom
Vicki Ostrom, is a futurist and trend interpreter for retail industries including fashion, promotional products, home, lifestyle and much more. With over 25 years in design — apparel, hardgoods and theatrical — and with connections across the globe, she gathers, processes and delivers applicable trend that can move your brand forward.
Jessica Gibbons-Rauch
Jessica “JGR” Gibbons-Rauch comes with 15 years of experience being one of the misfits of the Promotional Products Industry. Starting in sales and then developing a love for merchandise and merchandise strategy she has worked with national brands on predicting the needs for their branded merchandise to create loyalty and recognition. In addition to her work in the Promotional Products Industry she is an Adjunct Professor at Northern Illinois University in Digital Marketing.
Sonia Mulford
Sonia Mulford Chaverri is a photo stylist and producer with over 15 years’ experience from brands including Amazon, Target, Macy’s and Farmette in the accessories, apparel, food and home markets. Collaborations include projects with the author and photographer Imen McDonnell in Ireland, indulging Sonia’s passions for styling, propping and travel. These combined experiences utilized her knowledge in emerging consumer trends and lifestyle stories.
In our new dystopian reality, Sonia has replaced her former loves – travel and shopping for vintage props – with mini-gardening, feeding hummingbirds and staying connected with friends and family via retro postcards.
The views and opinions expressed in this media platform are solely those of Trendependent team and do not reflect the views or opinions of any other company with which an individual team member may be associated.